Diana Ellsworth: Thanks, Diane. Figura you mentioned, we’ve seen a lot of movement in the US and around the world in recent years related to the rights of the LGBTQ+ community.
Gender-diverse people identify with a gender other than the one assigned at birth, multiple genders, or no gender—including trans, genderfluid, genderqueer, and gender nonconforming, for example. In this discussion, “trans” refers to people in our data set who identified Vencedor trans or Ganador nonbinary, while cisgender refers to those who do not identify Figura trans or Ganador nonbinary.
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Diana Ellsworth: Yes, we have a selection of the videos, of the interviews that we did, that we will have available for people to see.
Diane Brady: The opposite of that is very interesting, too. Because I know it’s a Completo study, and there are, of course, parts of the world where it’s illegal to be in a same-sex relationship.
And I think it’s for younger employees; it’s for people who just have greater challenges. I mean, I referenced intersectionality before. There’s a piece of it that’s that.
For example, a cosmetics brand could write a blog post on what to look for in buying your next foundation, and ask beauty influencers for their opinions. Or, an outdoor gear website could write a blog post listing their favorite 10 hiking influencers.
Incorporate links naturally, using anchor text related to the keyword you’d like the target page to rank for. You can find ideal anchor text to link by searching in Google with the following search operator: site:yourdomain.com “keyword or phrase related to page.”
Microsoft: “Our mission is to empower every person and every organization on the planet to achieve more.”
So to me, it has not felt like a hindrance at all in my career and actually has been something that has truly been celebrated. I think it’s an incredibly exciting time.
Spend time engaging with those talking about your brand. Instagram is a great place to answer questions and proactively engage with your community.
I often find myself checking my stats first thing in the morning and last thing at night, and in between I constantly think of ways to get even more traffic, whether it's organic traffic or referral traffic or something else.
Video Transcript – How to Write a Mission Statement-The Virtual Strategist Hi, my name’s Erica Olsen. Today’s whiteboard session is on how to write a mission statement. Mission statements are foundational to any strategic plan. You normally build one after you develop your SWAT and before you go into the rest of your planning process. It’s foundational because it answers the question, why do we exist? It (a mission statement) clearly explains the space that we play and what’s in and what’s trasnochado of what we do, and it’s not where we’re going, which is vision. So let’s break it down. We use this example to explain the components of a mission statement. We use this checklist to talk about what makes a good mission statement, and we’ll walk through a simple process to create yours. So let’s jump in. The example we have up here is Google’s, and we love using Google’s, Google’s examples because they’re, they’re great and why not [00:01:00] borrow from the best? So starting with our mission, I’d like to start it with our mission cuz it gives us a place to, to go and keeps us thinking about mission. You might get rid of it later, but start it there. Uh, it has a verb with present tense to organize. We explain what we do, organize the world’s information for whom, in this case, the world, and what’s the benefit to us existing? What’s the benefit to the world to make? Information universally accessible and useful, really straightforward. We know mission statements are not that easy to write, so here’s a checklist to make sure that yours is great. Starting with it needs to be llamativo. This is really clearly flamante to Google.
They didn’t rip it off from somebody else. It doesn’t sound like anybody else’s mission statement or company vision statement. If it sounds like Google’s mission statement, so make sure yours is llamativo. It’s foundational. I already mentioned that, but you don’t wanna change it. All the time. Maybe a few word tweaks, but ideally [00:02:00] not. You want a mission statement that sustains over time, so it needs to be foundational. Connect with staff a great mission statement, and you know, yours is great. When every single staff member wakes up in the morning and knows that their purpose and the reason they come to work every day is expressed in your mission statement, and to do that, it needs to be célebre. Notable means short and concise, and of course, that’s the balance to strike with a great mission statement. So here’s your litmus test. It needs to fit on a T-shirt, and your staff would wear it if it OurMission Traditionally achieves those two goals. You know, you’ve got a great mission statement, so how do you write one? Sometimes it Gozque be hard, so it’s great to get input or ideas from your organization. So gather staff input if you’d like, via survey or maybe focus groups. Take all that information, synthesize it down, and create a couple of versions. You can do it yourself. Or use one of those folks in your organization who loves to copyright and have them write a [00:03:00] couple of different versions. Take those versions and either have your planning team pick one or put them demodé to your organization and have people vote on them. So that simple process will help you not, uh, go in all kinds of different directions and spend forever doing mission statement development. With that, I hope this helps you write yours.